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Orari di apertura: Monday-Saturday 9.00-17.30. Many department stores stay open till 18.00, some till 19.00 or 20.00 on Wednesdays or Thursdays. Larger shops are also open 10.00-18.00 on Sundays. In London you need to be strategic about shopping. It is easy to wear yourself out trying to take in the large number of shops and boutiques. Two good tips are to focus on one area at a time and to wear comfortable shoes. These three shopping districts are recommended.
Oxford Street and Mayfair Oxford Street is the home of the chain stores, with one exception. Selfridges is London’s best department store (see section on Department Stores). Close to Oxford Street is fashionable Bond Street in Mayfair, where more and more interesting shops have opened over the last couple of years. Visit Gucci’s shoe brand Sergio Rossi on 15 Old Bond Street.
Soho and Covent Garden Soho is a maze. You never exit where you think you will, and you never really know where you’ve been. But the area has fun shops; prepare to shoulder an ever-increasing number of shopping bags. Many of the shops around Covent Garden cater to teens, especially those interested in skate and street fashions. On Neal Street, the sneaker shops line up, and the Seven Dials shopping mall houses even more of the same.
This area is also home to high-class jeweller Laura Lee. Paul Smith, by far the most successful British fashion designer, opened his first shop in Floral Street in Covent Garden in 1979 and now has a whole string of shops there. Another shop worth mentioning is Aram, 110 Drury Lane, which has five floors with furniture classics by names such as Eileen Gray, Charles and Ray Eames and Alvar Aalto alongside the latest pieces by Ron Arad, Jasper Morrison and Philippe Starck.
Chelsea, South Kensington and Knightsbridge This is the area mostly known for its high end fashion-shopping. On Sloane Street in Knightsbridge you’ll find Prada, Gucci, Giorgio Armani, Dolce et Gabbana, Fendi and many more. But in recent years it has also attracted a lot of excellent furniture and interior design shops.
Amongst the best are B + B Italia’s cathedral-like shop at 250 Brompton Road in South Kensington, designed by the famous minimalist architect John Pawson. Nearby is The Conran Shop at 8 Fulham Road, founded by Sir Terence Conran and one of the first lifestyle shops in London. If you’re feeling hungry, have some oysters in the Bibendum Oyster Bar, located to the left of the main entrance.
Make sure to visit David Gill at 60 Fulham Road. He’s the first stop for London’s leading interior designers and displays exquisite pieces such as ceramics by Jean Cocteau and Pablo Picasso, mirrors by Line Vautrin and silver furniture by Bonetti. A bit further down the road, at no 175- 177, you will find Kelly Hoppen, currently Britain’s leading interior design guru with several books to her name.
Harrods You can buy virtually anything here: furniture, home electronics, pets, books. But Londoners tend to concentrate on two things – food and clothes. The food hall is legendary, with its old style decor and its enormous sections for bread, sweets, vegetables, meats coffee and tea. And the fashion departments are some of the best in town, with clothes ranging from traditional to distinctly cutting edge.
Harvey Nichols The emphasis here is on fashion, so it’s no small surprise that it’s a favourite among London’s fashionistas. Harvey Nix as it’s known locally, stocks not only the best of the well-known designer labels but also collections from new, young talent.
Selfridges Selfridges has gone through many transformations over the years and has now emerged as the quintessential London luxury department store, combining tradition with innovation. Don’t miss Superbrands, the new menswear department on the first floor, with clothes from all the leading brands and with a football-inspired interior.
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